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Multinational marketing management

Keegan, Warren J.

Multinational marketing management - Englewood Cliffs : Prentice-Hall, 1974 - xiv,593p. : ill. ; 23cm.

Includes bibliographies and index

ISBN: 013604793 9

Subjects--Topical Terms:
Export marketing
Management
Case studies

LC Class. No.: HF1009.5.K39

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