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Marketing : basic concepts and decisions

Pride, William M.

Marketing : basic concepts and decisions - 4th ed. - Boston : Houghton Mifflin Company, 1985. - xxix,752p. : ill. ; 26cm.

Includes bibliographical references

ISBN: 395357098

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.P658 1985

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