IT in marketing
Chapman, Janet
IT in marketing - Fawley : Alfred Waller Limited Publishers, 1994 - viii,312p. : ill. ; 23cm.
Includes bibliographical references
1872474 365
Marketing
Management
Data processing
Marketing research
Statistical methods
HF5415.I53
IT in marketing - Fawley : Alfred Waller Limited Publishers, 1994 - viii,312p. : ill. ; 23cm.
Includes bibliographical references
1872474 365
Marketing
Management
Data processing
Marketing research
Statistical methods
HF5415.I53