Sensitivity of Tanzania women to gender role portrayals in advertising
Bwathondi, Margareth
Sensitivity of Tanzania women to gender role portrayals in advertising - Dar es Salaam : University of Dar es Salaam, 2001 - v, 67p. : ill. ; 30cm.
Bibliography: p.63-67
Thesis; (MBA) - University of Dar es Salaam
Advertising
Gender role portrayals
Women actual perception
Product brands images
Tanzania
THS EAF HF5810.A3W65B92
Sensitivity of Tanzania women to gender role portrayals in advertising - Dar es Salaam : University of Dar es Salaam, 2001 - v, 67p. : ill. ; 30cm.
Bibliography: p.63-67
Thesis; (MBA) - University of Dar es Salaam
Advertising
Gender role portrayals
Women actual perception
Product brands images
Tanzania
THS EAF HF5810.A3W65B92