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Exhibit marketing : a survival guide for managers

Chapman, Edward A.

Exhibit marketing : a survival guide for managers - New York : McGraw-Hill Book Company, 1987 - ix, 279p. : ill. ; 21cm.

Includes bibliographies

Includes bibliographies

ISBN: 007010669X

Subjects--Topical Terms:
Exhibitions
Merchandising
Marketing

LC Class. No.: HF5845.C47

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