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Below - the - promotion

Wilmshurst, John

Below - the - promotion John Wilmshurst - London : Butterworth-Heinemann Ltd, 1993. - ix, 399p. : ill. ; 23cm.

ISBN: 0-7506-0548-0

Subjects--Topical Terms:
Marketing
Planning
Promotions

LC Class. No.: HF5415.13.W54

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