Understanding customers

Rice, C.

Understanding customers C. Rice - 2nd ed. - Oxford : Butterworth-Heinemann Ltd, 1997. - viii, 312p. : ill. ; 24cm. - The Marketing .

Includes bibliographical references and index

0-7506-2322-5


Customer services
Management
Case
Studies
Customer relations
Success in business

HF5415.5.U57
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