Handbook of consumer motivations: the psychology of the world of objects
Dichter, Ernest
Handbook of consumer motivations: the psychology of the world of objects - New York McGraw-Hill 1964 - xvi,486p. 21cm.
Motivation research (marketing)
HF5415.3.D5
Handbook of consumer motivations: the psychology of the world of objects - New York McGraw-Hill 1964 - xvi,486p. 21cm.
Motivation research (marketing)
HF5415.3.D5