Putting the Public back in public relations : How social media is reinventing the aging business of PR (Record no. 128883)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00672nam a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-13-715069-5 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Udsm |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | SJMC HD59.S65 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Solis,B |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Putting the Public back in public relations : How social media is reinventing the aging business of PR |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey: |
| Name of publisher, distributor, etc. | Perason Education Ltd, |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii,314p.: |
| Other physical details | ill.; |
| Dimensions | 23.6cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public Relations |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media- Economic aspect |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Online social networks |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New Jersey |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Deirdre Breakkenridge |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | School of Journalism and Mass Communication | School of Journalism and Mass Communication Library-UDSM | Directorate of Library Services (UDSM) | 04/12/2024 | SJMC HD59.S65 | 0000000024 | 04/12/2024 | 04/12/2024 | Book | No loan |