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Mobile marketing : (Record no. 131355)

MARC details
000 -LEADER
fixed length control field	00523nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	139780750667470
040 ## - CATALOGING SOURCE
Transcribing agency	UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.M5
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Michael, Alex
Relator term	Author
245 1# - TITLE STATEMENT
Title	Mobile marketing :
Remainder of title	achieving competitive advantage through wireless technolgy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Oxford ;
Name of publisher, distributor, etc.	Elsevier,
Date of publication, distribution, etc.	2006.
300 ## - PHYSICAL DESCRIPTION
Extent	xi,231p.
Other physical details	: ill.
Dimensions	; 24cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term	Telemarketing,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term	Internet marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Salter, Ben
Relator term	Author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Book
Suppress in OPAC	No

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Loan category
		Library of Congress Classification			Social Sciences Collection	Directorate of Library Services (UDSM)	Directorate of Library Services (UDSM)	05/15/2024		HF5415.M5	000000358663	05/15/2024	05/15/2024	Book	Normal