Integrated marketing communications in advertising and promotion (Record no. 132064)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00570nam a2200181 4500 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UDSM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123.S54 normal Social science available |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Terence A. Shimp, Donald Baack |
| 245 4# - TITLE STATEMENT | |
| Title | Integrated marketing communications in advertising and promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason |
| Name of publisher, distributor, etc. | Thomson Higher Education |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii,629p.; |
| Dimensions | 29cm. |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Advertising, Sales promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Direct marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
No items available.