Marketing (Record no. 146612)

MARC details
000 -LEADER
fixed length control field 00555nam a2200205 4500
001 - CONTROL NUMBER
control field 000000602322
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-07-038565-8
040 ## - CATALOGING SOURCE
Transcribing agency UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.M374
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A
Relator term Author
245 1# - TITLE STATEMENT
Title Marketing
Remainder of title : the core
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Ottawa
Name of publisher, distributor, etc. : McGraw Hill,
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xxiii,361p.
Other physical details : ill.
Dimensions ; 27cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -textbooks
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Steven W Hartley,
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name William Rudelius
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Loan category
    Library of Congress Classification     Social Sciences Collection Directorate of Library Services (UDSM) UDSM Library Social Sciences Collection 24/01/2025   HF5415.M374 000000602322 24/01/2025 24/01/2025 Book Normal