Cases in advertising and promotion management (Record no. 148746)

MARC details
000 -LEADER
fixed length control field 00523nam a2200193 4500
001 - CONTROL NUMBER
control field 000000172829
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-256-02932-6
040 ## - CATALOGING SOURCE
Transcribing agency UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5826.Q44
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Quelch, John.A.
Relator term Author
245 1# - TITLE STATEMENT
Title Cases in advertising and promotion management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Plano, Texas
Name of publisher, distributor, etc. : Inc Business publications,
Date of publication, distribution, etc. 1984
300 ## - PHYSICAL DESCRIPTION
Extent xvii,811p.
Other physical details : ill.
Dimensions ; 25cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Paul.W Farris
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Loan category
    Library of Congress Classification     Social Sciences Collection Directorate of Library Services (UDSM) UDSM Library Social Sciences Collection 21/03/2025   HF5826.Q44 000000172829 21/03/2025 21/03/2025 Book Normal