Advertising media planning (Record no. 149275)

MARC details
000 -LEADER
fixed length control field 00470nam a2200181 4500
001 - CONTROL NUMBER
control field 000000172828
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-8442-3158-4
040 ## - CATALOGING SOURCE
Transcribing agency UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5826.5.S5
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sissors, Jack Z.
Relator term Author
245 1# - TITLE STATEMENT
Title Advertising media planning
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Illinois
Name of publisher, distributor, etc. : NTC Business Books,
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent xi,461p.
Other physical details : ill.
Dimensions ; 24cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lincoln Bumba
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Loan category
    Library of Congress Classification     Social Sciences Collection Directorate of Library Services (UDSM) UDSM Library Social Sciences Collection 26/03/2025   HF5826.5.S5 000000172828 26/03/2025 26/03/2025 Book Normal