The advertising agency audit: a three-part guide to auditing your advertising agency. Evaluating new agencies and establishing effective in-house disciplines. (Record no. 153389)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00633nam a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250612113511.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273649335 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UDSM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | SJMC HF5821.F2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Farbey, A.D. |
| Relator term | Author |
| 245 13 - TITLE STATEMENT | |
| Title | The advertising agency audit: a three-part guide to auditing your advertising agency. Evaluating new agencies and establishing effective in-house disciplines. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Pearson education ltd, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 145p.: |
| Other physical details | ill; |
| Dimensions | 29.5cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Include bibliographical references and index |
| 610 1# - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Source of heading or term | Advertising |
| 610 1# - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Source of heading or term | Agency |
| 610 1# - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Source of heading or term | Audit |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | School of Journalism and Mass Communication | School of Journalism and Mass Communication Library-UDSM | Directorate of Library Services (UDSM) | 12/06/2025 | SJMC HF5821.F2 | 000000717002 | 12/06/2025 | 12/06/2025 | Book | Normal | |||||
| Library of Congress Classification | School of Journalism and Mass Communication | School of Journalism and Mass Communication Library-UDSM | Directorate of Library Services (UDSM) | 12/06/2025 | SJMC HF5821.F2 | 000000717003 | 12/06/2025 | 12/06/2025 | Book | Normal |