Marketing a contemporary analysis (Record no. 54420)

MARC details
000 -LEADER
fixed length control field 00578nam a2200205Ia 4500
001 - CONTROL NUMBER
control field 000000297041
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230524s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-009477-2
040 ## - CATALOGING SOURCE
Transcribing agency UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number FCM HF5415.M296
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Buzzell, Robert Dow
Relator term Author
245 10 - TITLE STATEMENT
Title Marketing a contemporary analysis
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill Company,
Date of publication, distribution, etc. 1972.
300 ## - PHYSICAL DESCRIPTION
Extent xiii,776p. :
Other physical details ill. ;
Dimensions 25cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nourse Bobert
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Loan category
    Library of Congress Classification     University of Dar es Salaam Business School (UDBS) Directorate of Library Services (UDSM) Directorate of Library Services (UDSM) 08/17/2023   FCM HF5415.M296 000000297041 08/17/2023 08/17/2023 Book No loan
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