Promotion persuasive communication in marketing (Record no. 54680)

MARC details
000 -LEADER
fixed length control field 00538nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 000000272999
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230524s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number FCM HF5415.T56
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tillman, Rollie
Relator term Author
245 10 - TITLE STATEMENT
Title Promotion persuasive communication in marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood, Illinois :
Name of publisher, distributor, etc. Richard D. Irwin,
Date of publication, distribution, etc. 1972
300 ## - PHYSICAL DESCRIPTION
Extent xi,536p. :
Other physical details ill. ;
Dimensions 24cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name C.A. Kisrkpatrick
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Loan category
    Library of Congress Classification     University of Dar es Salaam Business School (UDBS) Directorate of Library Services (UDSM) Directorate of Library Services (UDSM) 08/30/2023   FCM HF5415.T56 000000272999 08/30/2023 08/30/2023 Book No loan
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