Normal view MARC view ISBD view

Marketing management : (Record no. 55689)

MARC details
000 -LEADER
fixed length control field	00582nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230524s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0-13-557389-0
040 ## - CATALOGING SOURCE
Transcribing agency	UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	FCM HF5415.13.K64
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
Relator term	Author
245 10 - TITLE STATEMENT
Title	Marketing management :
Remainder of title	analysis, planning, and control
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Englewood cliffs, New Jersey:
Name of publisher, distributor, etc.	Prentice-Hall, Inc.,
Date of publication, distribution, etc.	1972
300 ## - PHYSICAL DESCRIPTION
Extent	xiv,885p.
Other physical details	ill.
Dimensions	25cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing analysis
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Book
Suppress in OPAC	No

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Loan category
		Library of Congress Classification			University of Dar es Salaam Business School (UDBS)	Directorate of Library Services (UDSM)	University of Dar es Salaam Business School	10/31/2023		FCM HF5415.13.K64	000000272606	10/31/2023	10/31/2023	Book	No loan