Fundamentals of modern marketing (Record no. 69100)
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000 -LEADER | |
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fixed length control field | 00589nam a2200193Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230524s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 133414396 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | UDSM |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.C793 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Cundiff, Edward W. |
Relator term | Author |
245 #0 - TITLE STATEMENT | |
Title | Fundamentals of modern marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | : Prentice-Hall of India Private Limited, |
Date of publication, distribution, etc. | 1985 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xi,482p. |
Other physical details | : ill. |
Dimensions | ; 25cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references<br/><br/> |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Richard Ralph still |
Relator term | Author |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Norman A. P. Govoni |
Relator term | Author |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Source of classification or shelving scheme | Library of Congress Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category |
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Library of Congress Classification | Science and Engineering Special Reserve Collection | Directorate of Library Services (UDSM) | Directorate of Library Services (UDSM) | 09/04/2023 | HF5415.C793 | 000000034890 | 09/04/2023 | 09/04/2023 | Book | No loan |