Fundamentals of modern marketing (Record no. 69100)

MARC details
000 -LEADER
fixed length control field 00589nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230524s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 133414396
040 ## - CATALOGING SOURCE
Transcribing agency UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.C793
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cundiff, Edward W.
Relator term Author
245 #0 - TITLE STATEMENT
Title Fundamentals of modern marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. : Prentice-Hall of India Private Limited,
Date of publication, distribution, etc. 1985
300 ## - PHYSICAL DESCRIPTION
Extent xi,482p.
Other physical details : ill.
Dimensions ; 25cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references<br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Richard Ralph still
Relator term Author
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Norman A. P. Govoni
Relator term Author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Loan category
    Library of Congress Classification     Science and Engineering Special Reserve Collection Directorate of Library Services (UDSM) Directorate of Library Services (UDSM) 09/04/2023   HF5415.C793 000000034890 09/04/2023 09/04/2023 Book No loan
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