Evaluation of the effectiveness of marketing communication tools. the case of selected banks in Tanzania

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Material type: Text

TextPublication details: Dar es Salaam. : University of Dar es Salaam. 2012Description: xix,86p. : ill. ; 30cmSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Theses & Dissertation	Dr. Wilbert Chagula Library	East Africana Collection	THS EAF HG1616.M3T34R45 (Browse shelf(Opens below))	Not for loan		000000343790

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