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Product management
Material type:
TextSeries: Publication details: New York, :Tata McGraw-Hill Publishing Company Limited, 2005Edition: 4th edDescription: xvi,494p. :ill. ;24cmISBN: - 0-07-060348-0
- HF5415.15.L44
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | UDSM Library | Social Sciences Collection | HF5415.15.L44 (Browse shelf(Opens below)) | Available | 000000348937 | ||
| Book | UDSM Library | Social Sciences Special Reserve Collection | HF5415.15.L44 (Browse shelf(Opens below)) | Available | 000000349031 |
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| HF5415.135.C66 Market - share analysis: evaluating competitive marketing effectiveness | HF5415.135.C72 Strategic marketing | HF5415.135.D93 An analytic approach to marketing decisions | HF5415.15.L44 Product management | HF5415.153B35 From concept to consumer : how to turn ideas into money | HF5415.2.B65 1972 Marketing research : text and cases | HF5415.2.B779 Marketing research |
Includes bibliographical references and index
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