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Marketing communications management : concepts and theories ,cases and practices
Material type:
TextPublication details: Amstardam, : Elsevier. ; 2004. Description: xii,433p. ; ill. 25cmISBN: - 0750652942
- HF5415.C62
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book Special Reserve | Directorate of Library Services (UDSM) | Social Sciences Special Reserve Collection | HF5415.C62 (Browse shelf(Opens below)) | Not for loan | 000000358940 | ||
| Book | Directorate of Library Services (UDSM) | Social Sciences Collection | HF5415.C62 (Browse shelf(Opens below)) | Available | 000000358939 |
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No cover image available No cover image available | No cover image available No cover image available | ||
| HF5387.C35 Business and society | HF5387.C35 Business and society | HF5415.B66 Principles and practice of marketing | HF5415.C62 Marketing communications management : concepts and theories ,cases and practices | HF5415.G4 Marketing cases | HF5415.H874 1983 Marketing theory : the philosophy of marketing science | HF5415.I25.F5 Vol.1 1991 Financial dimensions of marketing : a source book |
Includes index
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