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Essentials of marketing.
Material type:
TextPublication details: England: Pearson education ltd, 2005.Description: viii,511p.: ill; 26.5cmISBN: - 0273687859
- SJMC HF5415.B6336
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Directorate of Library Services (UDSM) | School of Journalism and Mass Communication | SJMC HF5415.B6336 (Browse shelf(Opens below)) | Available | 0000000605 |
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| SJMC HF5415.135.C72 Strategic marketing. | SJMC HF5415.135.L54 Marketing decision making : a model-building approach | SJMC HF5415.1265.D343 Social Media Marketing : Theories & Applications | SJMC HF5415.B6336 Essentials of marketing. | SJMC HF5415.E65 Promotional strategy: managing the marketing communications process. | SJMC HF5415.H874 Marketing theory: the philosophy of marketing science | SJMC HF5415.I3.M369 Basic marketing: a managerial approach |
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