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Advertising: principles & practice.
Material type:
TextPublication details: London: Pearson Prentice Hall, 2009.Edition: 8th edDescription: 686p.: ill; 27cmISBN: - 9780135009383
- SMJC HF5823.W455
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Directorate of Library Services (UDSM) | School of Journalism and Mass Communication | SJMC HF5823.W455 (Browse shelf(Opens below)) | Available | 0000000619 |
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| SJMC HF5823.J43 Advertising | SJMC HF5823.Q5 The secrets of successful low-budget adverting with a host of free re-usable promotional packages. | SJMC HF5823.T82 Advertising in action | SJMC HF5823.W455 Advertising: principles & practice. | SJMC HF5825.N36 The design of advertising. | SJMC HF5825.N36 The design of advertising. | SJMC HF6146.D535 Digital advertising and marketing communication. |
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