Consumer behavior: application of theory
Material type: TextPublication details: New York: McGraw-Hill Book Company, 1977.Description: ix,325p. : ill. ; 23cmISBN:- 0-07-03052-X
- HF5415.3.H67
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Book | Directorate of Library Services (UDSM) | Social Sciences Collection | HF5415.3.H67 (Browse shelf(Opens below)) | Available | 000000138324 |
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HF5415.2.P76 Essentials of marketing research | HF5415.2.Z54 Exploring marketing research | HF5415.2.Z54 Exploring marketing research | HF5415.3.H67 Consumer behavior: application of theory | HF5415.3.M9 Consumer behavior ad marketing management | HF5415.3.W49 Customer centered growth: five proven strategies for building competitive advantage | HF5415.32.M68 1987 Consumer behavior |
Includes bibliographical references
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