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Strategic brand management : building, measure, and managing brabd equity

By: Material type: TextTextPublication details: Tokyo : Pearson Education International , 2008.Edition: 3rd edDescription: xxi,692p. : ill. ; 27cmISBN:
  • 0-13-233622-7
Subject(s): LOC classification:
  • HD69.B7.K45 2008
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Holdings
Item type Current library Collection Call number Status Barcode
Book UDSM Library Social Sciences Collection HD69.B7.K45 2008 (Browse shelf(Opens below)) Available 000000339635
Book UDSM Library Social Sciences Collection HD69.B7.K45 2008 (Browse shelf(Opens below)) Available 000000339636
Book UDSM Library Social Sciences Collection HD69.B7.K45 2008 (Browse shelf(Opens below)) Available 000000315305
Book UDSM Library Social Sciences Collection HD69.B7.K45 2008 (Browse shelf(Opens below)) Available 000000315306

Includes index

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