Introduction to advertising and promotion : an integranted marketing communication perspective

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Material type: Text

TextPublication details: Boston: Irwin Publications, 1993Edition: 2nd.edDescription: xxxii836P.: ill.; 28cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	School of Journalism and Mass Communication Library-UDSM	SJMC HF5825.B387 (Browse shelf(Opens below))	Available		0000001090

Includes bibliographical references and index

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