Introduction to advertising and promotion : an intergrated marketing communication perspective George E. Belch

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Material type: Text

TextPublication details: Boston : Irwin, 1993.Edition: 2nd.edDescription: xviii,806P.: ill.; 27.5cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	UDSM Library Social Sciences Collection	Social Sciences Collection	QTO HF5825.B387 (Browse shelf(Opens below))	Available	000000389238
Book	UDSM Library Social Special Reserve	Social Sciences Collection	QTO HF5825.B387 (Browse shelf(Opens below))	Available	000000389239
Book	UDSM Library Social Sciences Collection	Social Sciences Collection	QTO HF5825.B387 (Browse shelf(Opens below))	Available	000000040365
Book	UDSM Library Social Sciences Collection	Social Sciences Collection	QTO HF5825.B387 (Browse shelf(Opens below))	Available	000000172831

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Includes bibliographical references and index

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