Intergrated advertising, promotion, and marketing communications : Global edition

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Material type: Text

TextPublication details: Boston: Pearson, 2010Edition: 4th.edDescription: xix,471P.; ill.; 29cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	School of Journalism and Mass Communication Library-UDSM	SJMC HF5415.123.C58 (Browse shelf(Opens below))	Available		0000001094

Includes bibliographical references and index

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