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The new rules of marketing & PR : how to use news releases, blogs, podcasting, viral marketing,& online media to reach buyers directly

By: Material type: TextTextPublication details: Canada , John Wiley & Sons : 2007.Description: xxviii,275p .: ill .; 22cmISBN:
  • 0-470-11345-5
Subject(s): LOC classification:
  • HF5415.1265.S393
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Includes index

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