Foundations of marketing communications : a European perspective

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Material type: Text

TextPublication details: Harlow : Prenrtice Hall, 2003.Description: 328p. : ill. ; 25cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book Special Reserve	UDSM Library	Social Sciences Special Reserve Collection	HF5415.123.P45 (Browse shelf(Opens below))	Not for loan	000000348634
Book	UDSM Library	Social Sciences Collection	HF5415.123.P45 (Browse shelf(Opens below))	Available	000000348632

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Previous	HF5415.123.F55 Marketing communications : interactivity, communities and content	HF5415.123.F55 Marketing communications : interactivity, communities and content	HF5415.123.F55 Marketing communications : interactivity, communities and content	HF5415.123.P45 Foundations of marketing communications : a European perspective	HF5415.123.R67 Marketing communications : from fundamentals to strategies	HF5415.125.F5 Financial dimensions of marketing : a source book	HF5415.126.C58 Multi-level marketing: a practical guide to successful network selling	Next

Includes bibliographical references and index

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