Advertising : its role in modern marketing

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Material type: Text

TextPublication details: Chicago 1986Description: xxviii,802p. : ill. ; 23cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	UDSM Library Social Sciences Collection	Social Sciences Collection	HF5823.D78 (Browse shelf(Opens below))	Available	000000150942
Book	UDSM Library Social Sciences Collection	Social Sciences Collection	HF5823.D78 (Browse shelf(Opens below))	Available	000000150943
Book	UDSM Library Social Sciences Collection	Social Sciences Collection	HF5823.D78 (Browse shelf(Opens below))	Available	000000150941

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Previous	HF5814.I4.A38 Advertising, marketing and sales management	HF5821.B53 Strategy in advertising : matching media and messages to markets and motivations	HF5823.A38 Advertising and sales management	HF5823.D78 Advertising : its role in modern marketing	HF5823.D78 Advertising : its role in modern marketing	HF5823.D78 Advertising : its role in modern marketing	HF5826.Q44 Cases in advertising and promotion management	Next

Includes bibliographical references

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