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Essential of marketing

By: Contributor(s): Material type: TextTextPublication details: Homewood : Irwin Publishers, 1993Description: xviii,556p. : ill. ; 26cmISBN:
  • 0-256-08112-3
Subject(s): LOC classification:
  • HF5415.2.D537
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Holdings
Item type Current library Collection Call number Status Barcode
Book UDSM Library Social Sciences Collection Social Sciences Collection HF5415.2.D537 (Browse shelf(Opens below)) Available 000000077236
Browsing Directorate of Library Services (UDSM) shelves, Shelving location: Social Sciences Collection, Collection: Social Sciences Collection Close shelf browser (Hides shelf browser)
HF5415.13.L395 Analysis for marketing planning HF5415.13.M3 Basic marketing : a managerial approach HF5415.153B35 From concept to consumer : how to turn ideas into money HF5415.2.D537 Essential of marketing HF5415.2.F6 Consumer behaviour : a practical guide HF5415.2.F6 Consumer behaviour : a practical guide HF5415.2.J34 Vol.1 Marketing research management

Includes bibliographical references

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