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Consumer psychology for marketing
Material type:
TextPublication details: London : Routledge and Kegan Paul Ltd, 1994Description: vii,244p. : ill. ; 24cmISBN: - 0-415-04674-2
- HF5415.2.F6
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | UDSM Library Social Special Reserve | Social Sciences Special Reserve Collection | HF5415.2.F6 (Browse shelf(Opens below)) | Available | 000000313597 | |
| Book | Directorate of Library Services (UDSM) | University of Dar es Salaam Business School (UDBS) | FCM HF5415.2.F6 (Browse shelf(Opens below)) | Available | 000000274925 |
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| HF5415.M3 Marketing boards in tropical Africa | Hf5415.127.M66 Global marketing and advertising : understanding cultural paradoxes | HF5415.13.M36 Marketing plans: how to prepare them, how to use them | HF5415.2.F6 Consumer psychology for marketing | HF5438.25.J10 Selling and sales management | HF5547.H47 Supervising office systems personnel | HF5548.2.L3 Business information systems : a problem solving approach |
Includes index
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