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Product strategy and management
Material type:
TextPublication details: London : Pearson Education, 2007.Edition: 2nd edDescription: xviii,541p. : ill. ; 25cmISBN: - 9780273694502
- HF5415.15.B353
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | UDSM Library | Social Sciences Special Reserve Collection | HF5415.15.B353 (Browse shelf(Opens below)) | Available | 000000447480 | |
| Book | UDSM Library | Social Sciences Collection | HF5415.15.B353 (Browse shelf(Opens below)) | Available | 000000447485 |
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| HF5415.135.C66 Market - share analysis: evaluating competitive marketing effectiveness | HF5415.135.C72 Strategic marketing | HF5415.135.D93 An analytic approach to marketing decisions | HF5415.15.B353 Product strategy and management | HF5415.15.L44 Product management | HF5415.153B35 From concept to consumer : how to turn ideas into money | HF5415.2.B337 Marketing research : text with cases |
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