Uses and gratifications of telecommunication marketing in Tanzania

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TextPublication details: Dar Es Salaam: University of Dar Es Salaam, 2023.Description: xiii,77p.; ILL.: 30cmSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Theses & Dissertation	Dr. Wilbert Chagula Library East Africana Collection	East Africana Collection	THS EAF HF5415.1265.T34P474 (Browse shelf(Opens below))	1	Not for loan	000000714988
Theses & Dissertation	Dr. Wilbert Chagula Library East Africana Collection	East Africana Collection	THS EAF HF5415.1265.T34P474 (Browse shelf(Opens below))	2	Not for loan	000000714989

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Previous	THS EAF HF5415.1265 T34K533 Influence of digital marketing on consumer-based brand equity of telecommunication services: A case of tigo Tanzania	THS EAF HF5415.1265 T34K533 Influence of digital marketing on consumer-based brand equity of telecommunication services: A case of tigo Tanzania	THS EAF HF5415.1265.T34P474 Uses and gratifications of telecommunication marketing in Tanzania	THS EAF HF5415.1265.T34P474 Uses and gratifications of telecommunication marketing in Tanzania	THS EAF HF5415.1265T34M358 The effect of experiential marketing on purchase decision in the telecommunication industry in Tanzania/	THS EAF HF5415.1265T34M358 The effect of experiential marketing on purchase decision in the telecommunication industry in Tanzania/	THS EAF HF5415.T34M746 The role of marketing mix on consumers` choice of motor vehicle insurer in Tanzania; a case of Dar es salaam region	Next

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Thesis: MBA (Marketing)-University of Dar Es Salaam

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