The practice of marketing management: analysis, planning, and implementation
Material type:
TextPublication details: New York: MacMillan Publishing Company, 1988Description: xix,695p.: ill.; 24cmISBN: - 0-02-323150-5
- HF5415.13.C635
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| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | UDSM Library | Social Sciences Collection | HF5415.13.C635 (Browse shelf(Opens below)) | Available | 000000054493 |
Total holds: 0
Browsing Directorate of Library Services (UDSM) shelves,Collection: Social Sciences Collection Close shelf browser (Hides shelf browser)
| HF5415.13.B565 Business to business marketing management : Aglobal perspective | HF5415.13.B565 Business to business marketing management : Aglobal perspective | HF5415.13.B778 Paid, owenerd earned: maximizing marketing returns in a socially connected world | HF5415.13.C635 The practice of marketing management: analysis, planning, and implementation | HF5415.13.F59 Analytical methods for marketing management | HF5415.13.J35 Marketing planning and strategy | HF5415.13.K68 Marketing management |
Includes bibliography
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