Marketing an integrated approach
Material type: TextPublication details: New York : Harper and Row Publishers, 1979.Description: 544p. : ill. ; 24cmISBN:- 0-06-044355-3
- FCM HF5415.1.M3
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Book | Directorate of Library Services (UDSM) | University of Dar es Salaam Business School (UDBS) | FCM HF5415.1.M3 (Browse shelf(Opens below)) | Available | 000000296992 |
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FCM HF5415.1.H37 Marketing mistakes | FCM HF5415.1.J28 Integrated marketing | FCM HF5415.1.K5 Quantitative analysis for marketing management | FCM HF5415.1.M3 Marketing an integrated approach | FCM HF5415.1.N43 Marketing management and information : a new case approach | FCM HF5415.2.B65 Marketing research : text and cases | FCM HF5415.2.C74 Marketing research |
Includes bibliographical references
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