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Marketing principles : the management process

By: Material type: TextTextPublication details: California: Goodyear Publishing Company, 1974Description: xiv,608p. ill. 25cmISBN:
  • 0-87620-550-3
Subject(s): LOC classification:
  • FCM HF5415.13.E54
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Item type Current library Collection Call number Status Date due Barcode
Book Directorate of Library Services (UDSM) University of Dar es Salaam Business School (UDBS) FCM HF5415.13.E54 (Browse shelf(Opens below)) Available 000000272764
Book Directorate of Library Services (UDSM) University of Dar es Salaam Business School (UDBS) FCM HF5415.13.E54 (Browse shelf(Opens below)) Available 000000273840
Browsing Directorate of Library Services (UDSM) shelves, Collection: University of Dar es Salaam Business School (UDBS) Close shelf browser (Hides shelf browser)
FCM HF5415.13.C69 Supervisory skills in marketing FCM HF5415.13.E3 Effective management for marketing FCM HF5415.13.E54 Marketing principles : the management process FCM HF5415.13.E54 Marketing principles : the management process FCM HF5415.13.G39 Insights for marketing management FCM HF5415.13.G39 Insights for marketing management FCM HF5415.13.H57 Cases in marketing management : issues for the 1980s

Includes bibliographical references

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