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Strategic marketing management : planning implementation and control

By: Material type: TextTextSeries: Marketing series (London)Publication details: Oxford : Butterworth-Heinemann Ltd., 1992.Description: ix,644p. : ill. ; 29cmISBN:
  • 0-750603291
Subject(s): LOC classification:
  • FCM HF5415.13.W547
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Item type Current library Collection Call number Status Date due Barcode
Book Directorate of Library Services (UDSM) University of Dar es Salaam Business School (UDBS) FCM HF5415.13.W547 (Browse shelf(Opens below)) Available 000000273227

Includes bibliographical references

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