Strategic marketing management : planning implementation and control
Material type: TextSeries: Marketing series (London)Publication details: Oxford : Butterworth-Heinemann Ltd., 1992.Description: ix,644p. : ill. ; 29cmISBN:- 0-750603291
- FCM HF5415.13.W547
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Book | Directorate of Library Services (UDSM) | University of Dar es Salaam Business School (UDBS) | FCM HF5415.13.W547 (Browse shelf(Opens below)) | Available | 000000273227 |
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FCM HF5415.13.W27 Cases in policy, strategy and marketing management | FCM HF5415.13.W38 Marketing management cases : planning and executing marketing strategy | FCM HF5415.13.W537 The management of marketing, of marketing improvements Limited | FCM HF5415.13.W547 Strategic marketing management : planning implementation and control | FCM HF5415.15.E27 Product and corporate marketing strategy study | FCM HF5415.32.M37 Marketing environment | FCM HF5415.32.U52 Understanding customers |
Includes bibliographical references
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