Marketing management : a strategic approach with a global orientation

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Chicago : Richard, D. Irwin, Inc. , 1976.Description: ix,710p. : ill. ; 24cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University of Dar es Salaam Business School	University of Dar es Salaam Business School (UDBS)	FCM HF5415.13.B67 (Browse shelf(Opens below))	Available		000000272974

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Previous	FCM HF5415.13.B8 Advanced cases in marketing management	FCM HF5415.13.B49 Instructor's manual to accompany cases in marketing management strategy	FCM HF5415.13.B49 Cases in marketing management and strategy	FCM HF5415.13.B67 Marketing management : a strategic approach with a global orientation	FCM HF5415.13.B67 Marketing management casebook	FCM HF5415.13.C45 Strategic marketing management: planning and control	FCM HF5415.13.C64 A collection of outstanding case in marketing management	Next

Includes index

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