Yeshin, Tony <br/><br/>
Intergrated marketing communication: the holistic approach 

 - Oxford  Butterworth  1998 
 - xv,354p.  24cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123.Y468