De Chernatony, Leslite <br/><br/>
Creating powerful brands in consumer service and industrial markets 

 - Oxford  Butterworth  1998 
 - xv,430p.  24cm. 
<br/><br/><label>ISBN: </label>0750622407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>LC Class. No.: </label>HD69.B7D45