Payne, Adrian <br/><br/>
Relationship marketing for competitive advantage   : winning and keeping customers 

 - Oxford,  1995 
 - x, 304p.   : ill.   ; 24cm. 
<br/><br/>Includes references and index 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415.5.R455