TY  - BOOK
AU  - Payne,Adrian
TI  - Relationship marketing for competitive advantage:  : winning and keeping customers
AV  - HF5415.5.R455 
PY  - 1995///
CY  - Oxford
KW  - Customer relations
KW  - Relationship marketing
KW  - Customer satification
KW  - Customer services
N1  - Includes references and index
ER  -