Sariah, Lufuvacho Mark

The influence of brand on consumer choice of mobile phone service providers in Tanzania a study of mobile phone subscribers in Dar es salaam - Dar es salaam: University of Dar es salaam; 2021. - xi, 58p.; ill.: 30cm.

Include bibliographical reference
Thesis: MA(Marketing)-University of Dar es salaam


Consumer's preferences
Brand choices
Cell phones
Information services
Mobile phone subscribers
Dar es salaam

THS EAF HF5415.32 T34 S27