TY  - BOOK
AU  - Sariah,Lufuvacho Mark
TI  - The influence of brand on consumer choice of mobile phone service providers in Tanzania: a study of mobile phone subscribers in Dar es salaam
AV  - THS EAF HF5415.32 T34 S27 
PY  - 2021///
CY  - Dar es salaam
PB  - University of Dar es salaam
KW  - Consumer's preferences
KW  - Brand choices
KW  - Cell phones
KW  - Information services
KW  - Mobile phone subscribers
KW  - Dar es salaam
N1  - Include bibliographical reference
Thesis: MA(Marketing)-University of Dar es salaam
ER  -