TY  - BOOK
AU  - Bugomola,Mecktilda
TI  - The role of digital advertising on consumer purchasing decision in Dar es salaam: the case of Detergents Users
AV  - THS EAF HF5801T34B84 
PY  - 2021///
CY  - Dar es salaam
PB  - University of Dar es salaam
KW  - Advertising
KW  - Digital
KW  - Purchasing
KW  - Detergent Users
KW  - Dar es salaam
N1  - Include bibliographical reference
Thesis: MBA (Marketing) University of Dar es salaam
ER  -