TY  - BOOK
AU  - Lowery, Shearon A.
AU  - DeFleur, Melvin L.
TI  - Milestones in mass communication research: media effects
SN  - 9780801314372
AV  - SJMC HM258.L68 
PY  - 1995///
CY  - London
PB  - Longman Publishers USA
KW  - Mass communication
KW  - Research
KW  - London
N1  - Include bibliographical references and index
ER  -