TY  - BOOK
AU  - Yopp,Jam J.
AU  - Katherine C. McAdams and Ryan M. Thornburg
TI  - Reaching audiences: a guide to media writing
SN  - 978-0-250-69326-9
AV  - SJMC P96.A86M38 
PY  - 2010///
CY  - Boston
PB  - Pearson publication Ltd
KW  - Mass media
KW  - Audience
KW  - Media writing
KW  - New York
N1  - Includes bibliographical references and index
ER  -